Moroccan fruit and vegetable exports: a buyer's guide to sourcing from Morocco

Moroccan fruit and vegetable exports, together with dried fruit, are among the most visible on European markets. The country is one of the major fruit and vegetable exporters of the Mediterranean basin: a few days' transit from Europe, it produces out of season for much of the year, and the European Union remains by far its largest market.

This guide is written for buyers discovering the Moroccan origin: importers, wholesalers, distributors and buying centres. It covers the product ranges, seasons, growing regions, markets and logistics, then points to our detailed guides, product by product. vetafresh has exported fresh fruit, vegetables and dried fruit since 2009, from Aït Melloul in the Agadir region.

Moroccan agriculture at a glance

Agriculture is one of the pillars of the Moroccan economy and one of the country's largest employers. Since the launch of the Green Morocco Plan (Plan Maroc Vert) in 2008, followed by the Generation Green 2020-2030 strategy, export supply chains have modernised: drip irrigation, protected cropping, certified packing stations.

The country draws on a wide range of climates — the Atlantic coast, irrigated plains, the foothills of the Atlas, the southern oases — which lets it grow a broad range of fruit and vegetables, often out of season relative to Europe.

What Morocco exports: the main produce ranges

Moroccan fruit and vegetable exports rest on a handful of major ranges. Here are the ones we cover; the sector has others, such as berries, which we do not supply.

Tomatoes

The country's leading vegetable range, tomatoes are grown under cover in Souss-Massa and exported from October to May: vine, cherry, plum and beef, sizes M to XL. See the tomato range and our guide to Moroccan tomatoes.

Citrus

Clementines from the Berkane region, Maroc Late oranges and lemons: citrus is the big winter range, from November to April. See the citrus range.

Table grapes

Seedless varieties, such as Crimson from the Gharb, in 5 kg export cartons, from June to October. See the table grape range.

Melons and watermelons

Galia melon, Charentais melon and seedless watermelon, from May to September: the Moroccan origin opens the summer season in Europe. See the melon and watermelon range and our guide to Moroccan watermelon.

Bell peppers

Green, red and yellow, blocky or pointed, from October to June. See the bell pepper range.

Onions

Yellow storage onions and red onions from the Béni Mellal-Khénifra region, from April to October. See the onion range.

Avocado

Avocado has grown strongly in Morocco in recent years, mostly Hass, from autumn to spring. It is also our newest range: read our guide to Moroccan avocado.

Dried fruit

Almonds, Medjool dates, figs and dried apricots, available year-round from stock. See the dried fruit range.

For an overview by product family, our two pillar guides cover varieties, sizes and formats: fruits from Morocco and vegetables from Morocco.

Export calendar of Moroccan fruit and vegetables

The ranges take over from one another all year round. The table follows the seasons in our catalogue; exact dates shift with each campaign's weather.

Export calendar of Moroccan fruit and vegetables

Product	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Tomatoes	available	available	available	available	available					available	available	available
Citrus	available	available	available	available							available	available
Table grapes						available	available	available	available	available
Bell peppers	available	available	available	available	available	available				available	available	available
Melons & watermelons					available	available	available	available	available
Onions				available	available	available	available	available	available	available
Avocado*	available	available	available	available							available	available
Dried fruit	available	available	available	available	available	available	available	available	available	available	available	available

Winter is the season of greenhouse vegetables and citrus; summer brings melons, watermelons, grapes and onions. Dried fruit, held in stock, bridges the campaigns.

Where Moroccan produce is grown

The geography of exports follows the country's climates:

• Souss-Massa, around Agadir: the heart of greenhouse production — tomatoes, peppers — as well as watermelons and citrus. It is also our base, in Aït Melloul;
• Gharb and the north-west: table grapes and avocado, on the Atlantic side;
• Oriental: clementines, around Berkane;
• Béni Mellal-Khénifra: onions;
• Fès-Meknès and Drâa-Tafilalet: almonds and Medjool dates.

This diversity of regions spreads the harvest of a single product and secures the volumes of a programme.

Export markets

Europe is our main market, in particular France, the Netherlands and Spain. The Perpignan hub, about four days' transit away, serves as the redistribution point for France and northern Europe.

We also ship to West Africa — Dakar, Abidjan, Accra — and to North America. Each destination has its own documentary requirements and customs clearance times: they are set out at the quotation stage. Departures are weekly from Agadir and Casablanca.

Quality, certification and food safety

The packing stations we work with are audited to GlobalG.A.P. for good agricultural practice and GRASP for working conditions. vetafresh also holds ISO 22000, BRCGS and EU Organic certification, and is approved by ONSSA, Morocco's food safety authority.

Every campaign includes a pesticide residue analysis against the maximum residue levels (MRLs) of the destination market, and every shipment leaves with its phytosanitary certificate, the analysis report and the temperature record. Traceability goes down to the lot: each pallet carries a number that links it to its plot. Our article on pesticides and MRLs explains the system, and our approach to quality is set out on the About page.

Logistics and Incoterms

Two formats cover most needs: the full reefer, a refrigerated container dedicated to regular programmes, and refrigerated groupage for part loads and assortments of several compatible products. The cold chain is recorded end to end, and the temperature log is handed over with the lot documents.

We work with six Incoterms, from EXW to DDP:

• EXW — goods made available at the packing station; the buyer arranges all transport;
• FOB — goods loaded on board the vessel at the port of departure;
• CFR and CIF — sea freight paid to the port of arrival, with insurance included under CIF;
• DAP — delivery at the agreed place, import duties payable by the buyer;
• DDP — customs-cleared delivery, duties paid, at your dock.

Details of our sourcing and logistics services are on the Services page.

How to choose an exporter in Morocco

Before a first purchase, five points help you assess a supplier:

• certifications — GlobalG.A.P. and GRASP for the stations, a food safety standard such as ISO 22000 or BRCGS for the company; ask for certificates that are currently valid;
• residue analyses — how often they are run, and whether the report is linked to the lot;
• traceability — how far back a lot can be traced: station, grower, plot;
• logistics — departure frequency, temperature records, Incoterms offered;
• commercial responsiveness — response time to a quotation request and delivery of the volumes promised.

These are also the criteria we invite you to judge us on.

Frequently asked questions about Moroccan agricultural exports

What does Morocco export in fruit and vegetables?

Tomatoes and citrus are among the leading ranges, alongside berries, melons and watermelons, peppers and, more recently, avocado. The country also exports dried fruit, such as almonds and dates.

Which countries does Morocco export its fruit and vegetables to?

Mainly to the European Union — led by France, Spain and the Netherlands — but also to the United Kingdom, West Africa and North America.

How long does delivery to Europe take?

For our shipments, about four days' transit to Perpignan, with weekly departures from Agadir and Casablanca.

How do I start sourcing?

By sending a simple specification: product, size, volume, Incoterm and destination. We reply with a firm quote within 24 working hours; a first groupage shipment lets you test the origin on a small volume.

Why source from Morocco with vetafresh

A buyer sourcing from Morocco needs a supplier who can hold a programme: the volumes promised, at the size promised, on the date promised. That is what we have organised since 2009:

• several ranges and a calendar that covers the year, with a single contact;
• stations audited to GlobalG.A.P. and GRASP, and a residue analysis every campaign;
• lot-level traceability and a complete document file with every shipment;
• weekly departures and six Incoterms, from EXW to DDP;
• a firm quote within 24 working hours.

Send your request — product, size, volume, Incoterm, destination — through our quotation form or on WhatsApp at +212 708 275 517. To see every range at a glance, request the 2026 catalogue (PDF) or browse all our products.